• LATERAL THINKING TO GENERATE NEW IDEAS

    LATERAL THINKING TO GENERATE NEW IDEAS

    I used Edward de Bono’s Random Word technique to generate some new ideas.
    These were exercises in his book “HOW TO HAVE CREATIVE IDEAS”.
    Dr Edward De Bono

    Dr. Edward de Bono is the world’s leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups. Dr. de Bono delivers the advanced training solutions that are greatly needed for success in these challenging times.

    I liked the process so much that I decided to share the results of my first effort with my friends and readers.
    The Random Word technique requires you to select random numbers from Tables given at the end of the book; you use the first number for the Table number, the second for column number, the third for Group number, and the fourth to select the word in the Group as your Random Word.
    Edward de Bono - how to have creative ideas

    Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.
    In How to Have Creative Ideas Edward de Bono – the leading authority on creative thinking – outlines 62 different games and exercises,

    As my first exercise, I selected the three areas in which you are asked to provide new Ideas; these are:
    (1) NEW IDEAS TO MAKE A BANK MORE ATTRACTIVE TO IT’s CUSTOMERS,
    (2) THE PROBLEM OF GRAFFITI BEING PAINTED ON BUILDINGS IN A TOWN,
    (3) THE PROBLEM OF CARS GOING TOO FAST ALONG A STRAIGHT STRETCH OF ROAD.
    Can you generate some ideas of your own? Read on to check my answers, then contribute by posting some great comments!

    [sociallocker id=”862″]

    The first problem:

    (1) New ideas to make a bank more attractive to its customers.
    Using the tables, I got the digits 6423. Using the appropriate table, column, and Group, I got the Random Word “REFUGEE”
    As a first exercise, I noted down the first few ideas:
    # Treat customers as well as you treat asylum – seekers;
    # A refugee camp with tents and free food being distributed, and
    # The Bank’s staff move around the room identifying the clients, their needs, and helping them finish their work.
    My New Idea: instead of customers taking tokens and lining up, waiting for Teller’s to do the work, everything is automated & the staff moves around the room, speaks to the clients, understands each one’s issue, and then guide them appropriately, thereby resolving many issues, shortening the waiting time, and increasing human interaction. This would make Banks way more attractive to clients than they are now!

    (2) The problem of graffiti being painted on buildings in a town

    Using the tables the numbers generated is 5162, and the Random Word is AROMA.
    The first few ideas:
    # Buildings should smell nice
    # Use perfumes to camouflage bad smells
    # Use paint which emits specific, pleasant smells.
    My New Idea: The outer walls of buildings should be painted by the owners themselves in specific themes – Flowers, vegetation s, Natural scenes, which also give out specific aromas/scents to attract people. Outsiders are less likely to paint graffiti on walls which have such scenes and also smell nice.

    (3) The problem of cars going too fast along a straight stretch of road

    Using the tables, I got the numbers 6534, and the Random Word generated is BET.
    The first few ideas:
    # Gambling den
    # Hoardings showing a casino
    # Hoardings saying there is a bet on an accident happening
    My New Idea: My New Idea: Along the straight stretch of road, a few electronic boards are placed; the boards mention the number of accidents that have happened along that stretch of road, and also the speed above which most accidents happen. One board states that the Mayor has placed a $100 bet on an accident happening today. Motorists will be intrigued and curious to read these boards; they will slow down also to avoid accidents. 

    [/sociallocker]

    Leave a reply →
  • Posted by bottes ugg pas cher on October 18, 2013, 2:26 pm

    bottes ugg pas cher

    Very excellent composed post. It will be supportive to any person who utilizes it, like me. Preserve carrying out what you are carrying out a?? cana??r wait around to read more posts.

    Reply →
  • Posted by bottes marron femme on October 19, 2013, 6:56 pm

    bottes marron femme

    It was quite valuable for me. Preserve sharing this sort of concepts in the foreseeable future as well. This was truly what I was searching for, and I am happy to came right here! Thanks for sharing this kind of a information with us.

    Reply →
  • Posted by botte ugg pas cher occasion on October 21, 2013, 2:53 pm

    botte ugg pas cher occasion

    I am extremely content to study this article .. thanks for providing us go by way of information.Fantastic nice. I appreciate this publish.

    Reply →
  • Posted by bottes motocross alpinestar on October 29, 2013, 3:42 pm

    bottes motocross alpinestar

    Ita??s in fact a good and useful piece of information.Ia??m happy that you shared this valuable data with us.Remember to keep us informed like this.Many thanks for sharing

    Reply →
  • Posted by bottes spiral 9255 noir on October 30, 2013, 7:35 am

    bottes spiral 9255 noir

    I hope you can keep on this kind of difficult function to this web site in long term also..Simply because this weblog is truly extremely useful and it helps me lot.

    Reply →

Leave a reply

Cancel reply